Samsung Note 9
Brand Messaging

To launch the new Samsung Galaxy Note9 phone, I developed the global messaging toolkit used by other agencies and internal teams at Samsung. 

Taking the work of the research and strategy teams, I created messaging that lived in the context of retail stores, digital signage, and online.

I also created messaging for specific personas identified by our research and strategy teams, that were then used by sales teams in stores all across the United States.

At the retail level, my messaging was used on the in-store experience kits, as well as the store designs.