Concept and create paid social assets for Reliant Energy’s Flextra Credits plans throughout the sales funnel. I oversaw quarterly brand campaigns, creative to introduce Reliant to new markets, and sponsorship ads for the Dallas Cowboys, Houston Astros, Houston Texans, and Houston Rockets.

I also worked with influencers to concept ideas and ensure their content met the brand’s standards and objectives. 

Social channels included TikTok, Instagram, Facebook, Twitter, Pinterest, and NextDoor.