Samsung
Connected Living

To showcase how Samsung is a leader in the smart home space, we created the Connected Living Experience (CLE), empowering customers to seamlessly interact with Samsung products and third-party devices in real-time within a busy retail environment.

I developed the concepts and scripts for the five CLE use-case videos that drove awareness of Connected Living, hands-on trial in-store, and customer retention for existing Samsung customers.

This experience entertained, engaged, and educated shoppers at Samsung Experience Stores around the world.