HouseLogic - Boost Your Roost

HouseLogic had a plethora of great home advice on its site, but nobody knew about it. Rather than just blast out a bunch of banner ads (we did that too, though), we asked what if they could tap into the wisdom and enthusiasm of home-focused bloggers and influencers.

The result was a three-phased program.

1) Identify and work with influencers to ask their followers for their best home improvement ideas that could be done for under $10,000.

2) Have each influencer pick their favorite then put those in a national contest to be voted on by the public.

3) Film the winning home-improvement idea being done by a local contractor and posting the video tutorials on the site.

The KPIs far exceeded expectations and a nice family in Santa Maria, CA got a new backyard.