Microsoft - The Future of Business Today

To highlight how Microsoft's Office 365 could empower startups to reach their dreams, we partnered with PSFK's Pier Fawkes to make a video that was personalized using the user's LinkedIn data.

To do it, the user logged in with their LinkedIn profile, allowed us to view their info (the first time anyone had used LinkedIn info to create a personalized video, I believe), and then we took that info and spliced it throughout their fictional startup journey video.

Sadly, a video example — like most startups — no longer exists.

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Anthem Blue Cross - Social (2013)

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HouseLogic - Social/Digital (2012)