Samsung
Retail Experiences:
Note20 5G
Z Fold2
A Series

The goal was to reimagine how Samsung markets its devices in retail environments across the globe.

In four months, we created separate retail experiences (online and desktop) for three device launches: Galaxy Note20, Galaxy Z Fold2, and Galaxy A Series. These retail experiences were translated into 40 languages and were in 230,000+ stores.

I was the copy lead for these retail experience apps, concepting both the screensaver and content in the app.

To cut through the apathy and clutter in retail spaces, we created visually compelling attractor loops and used a personality quiz that let shoppers interact with what they find most interesting: themselves.