To showcase Samsung’s new line of European-inspired BESPOKE refrigerators, we created an online simulator that allowed shoppers to play with design configurations before they bought the product.

This portable and immersive product experience married inspiration and practical tools to help shoppers build a BESPOKE refrigerator configuration that custom fits their life and style.

With a seamless experience, we educated the consumer on the product benefits and specs while allowing for a shorter path to purchase.

I was the copy lead on the project, providing input on the overall user experience of the configurator.