Wellington Management is the oldest independent wealth management firm in the United States, but it needed to raise its brand awareness to keep ahead of the global competition. 

So for their first global brand campaign, we decided to show how Wellington Management’s culture of collaboration and debate created new and unique opportunities for their clients.

With the Invest in Unique Perspectives campaign, we highlighted their unique approach and diverse management team through a photo shoot and :60, :30, and :15 videos.

The campaign ran across paid and social media, OOH, print, and a microsite.